The social media site Twitter is now utilized by over 300 million people worldwide. Its vital role as a component of a company’s corporate brand and messaging is beyond dispute. There are plenty of indications the influence and users of Twitter will continue growing substantially in years to come. While most corporate Twitter presence to… More
Read more...93% of the most popular companies use Twitter.
Twitter is very present in the 1,000 most popular companies across all the industries and all the countries. The participating companies have on average 300,000 followers.
Read more...12% of the most popular executives use Twitter
Twitter remains exclusive within the top executives. It is concentrated in the US Media and the US High Tech. The top 10 executives grab over 98% of the total number of followers.
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